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visual communication
Visual communication is communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision,〔David Sless (1981). ''Learning and visual communication''. p.187〕 and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a visual message〔Kenneth Louis Smith (2005). ''Handbook of visual communication: theory, methods, and media''. p.123. ISBN 978-0-8058-4178-7〕 accompanying text has a greater power to inform, educate, or persuade a person or audience
==Overview==
Visual communication is through visual aid
The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience,〔Jorge Frascara (2004). ''Communication design: principles, methods, and practice''. p.68〕 not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually - gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images.
The term 'visual presentation'〔Jamieson, G. H. ''Visual Communication: More Than Meets the Eye''. Bristol: Intellect Books, 2007. ISBN 978-1-84150-141-3. p.16.〕 is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place.The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a representation of an eclipse, as the corona around the pupil is like the corona around the sun during a solar eclipse.
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